There’s something timeless about holding a beautifully designed menu, and research shows diners overwhelmingly prefer printed menus over digital options. Nearly 80% of guests still choose printed menus when dining in, emphasizing the value of personal, tactile experiences. As noted in Restaurant News’ Top Five Restaurant Marketing Trends in 2025, successful restaurants balance traditional interactions with modern technology.
Prisma helps restaurants maintain the charm of printed menus that enhance the guest experience, ensuring every interaction makes a lasting impression.
Why Printed Menus Still Matter
Guests want more than just a meal; they want an experience. A printed menu plays a crucial role in delivering that. The texture, design and attention to detail build excitement and guide guests in their choices. At Prisma, we create menus that don’t just look good, they tell your restaurant’s story.
To enhance its immersive, nautical-themed experience, Undertow partnered with Prisma to create a 40-page storybook-style cocktail menu. The case-bound book, complete with gold foil embossing and weathered, illustrated pages, vividly brought Captain John Mallory’s voyages to life while showcasing the bar’s exotic cocktails. By transforming menus into tactile, visual adventures, Undertow offered guests a deeper connection to its theme, demonstrating the lasting impact that printed menus can have.
What’s Popular This Year?
- Storytelling: In 2025, storytelling isn’t just a trend; it’s what sets brands apart. Diners want to know your story—whether it’s about your locally sourced ingredients, the chef behind the creations or your restaurant’s journey. Prisma helps restaurants turn menus into stories by partnering with their marketing team to print existing artwork or collaborating with their team and our creative services to design menus from the ground up. These tailored solutions create menus that connect with guests and keep them coming back.
- Eco-Friendly Menus that Match Your Values: Sustainability is the buzzword for 2025, and it’s essential for restaurants aiming to connect with conscious diners. Prisma makes it easy to align your menus with your green initiatives by offering eco- friendly materials like recycled paper and soy-based inks without compromising quality or style. Beyond products, we implement sustainable business practices to make our print processes more efficient, reducing waste and environmental impact.
- Print + Digital = The Perfect Pair: In today’s world, QR codes have their place as well, especially for convenience. What’s the best way to have your cake and eat it too? Mix stunning printed menus and pair it with innovative technology. Prisma can help you strike the perfect balance with digital and print solutions that elevate the dining experience from start to finish.
Ready to wow your guests with menus that feel as good as they look? Prisma is here to bring your vision to life. From design to eco-friendly printing, we’re your partner in crafting menus that are as unique as your restaurant. Let’s work together to create menus that reflect your values and stand out for all the right reasons — reach out today to get started!
