As postage costs continue to rise, it’s more important than ever to take advantage of the various promotions offered by USPS. This year, USPS promotions will be significantly different from previous years, with exciting new options including AI-powered features, Voice Assist, Continuing Contact, Marketing Messages in First-Class Mailings, Sustainability initiatives, and more.
Reduce postage costs and increase response rates with these 2025 promotions. Many mailpieces being produced already qualify for one of the available offerings below! Ensure your mailpieces meet the requirements and start saving in 2025.
- Integrated Technology Promotion (Begins on the first mail date and can be used for 6 consecutive months)
Send exciting mail experiences by connecting mail with digital technologies. Boost brand awareness, show off product features, highlight key information, send irresistible offers, or engage with your customers in new ways. This can be done with Augmented Reality, Voice Assistant, Near Field Communication, Artificial Intelligence, Mixed Reality, Virtual Reality, Video, and Mobile Shopping. This promotion offers a 3% discount.
Eligible Mail Options:
- First-Class Mail letters, cards, and flats
- USPS Marketing Mail letters and flats
- Nonprofit USPS Marketing Mail letters and flats
- Tactile, Sensory, and Interactive (February 1 – July 31)
Showcase innovative print finishing techniques that engage multiple senses. Some examples include visual effects, sound, scent, texture, and taste. Highlight interactive print pieces that incorporate pop-ups or other dimensional elements. Specialty inks, sensory treatments, and interactive elements all qualify for this promotion. Trailing Edge Die-Cut (TED-C) Envelopes also qualify. This year, the discount is 4%.
Eligible Mail Options:
- First-Class Mail letters, cards, and flats
- USPS Marketing Mail letters and flats
- Nonprofit USPS Marketing Mail letters and flats
- Continuous Contact (April 1 – December 31)
Maximize the impact and effectiveness of direct mail marketing efforts. Participants receive a discount for sending follow-up direct mail pieces that complement or build upon their initial mailing. While the follow-up pieces cannot duplicate the content of the first mailing, they should work together as a cohesive campaign to drive customer engagement and desired behaviors. Prisma’s DM360 marketing-based solution is the perfect complement to this discount. You can seamlessly track the effectiveness of your direct mail campaigns and provide follow-up messaging through a variety of digital channels. Your message is effectively shown to your audience multiple times on multiple platforms to help drive exposure and engagement for your direct mail campaign. The 3% discount is applied to mailings AFTER the initial mailing.
Eligible Mail Options:
- Marketing Mail letters and flats
- Nonprofit Marketing Mail letters and flats
- Content of eligible mailings must build upon/complement the initial mailing
- Reply Mail IMbA™ (July 1 – December 31)
Improve visibility while delivering easier payment methods and faster delivery speeds with IMbA™. Streamline Qualified Business Reply Mail™ pieces by utilizing Intelligent Mail Barcode Accounting®. This program offers postage discounts of 3% or 6% for QBRM™ mailings. The 3% discount is available to mailers who enroll in the IMbA™ system and use a static barcode on their QBRM™ pieces. The 6% discount applies to mailers who also enroll in IMbA™ and use a serialized barcode.
Eligible Reply Mail Options:
- First-Class Mail Single-piece Qualified Business Reply Mail letters and cards
- First-Class Mail Single-piece High Volume Qualified Business Reply Mail letters and cards
- First-Class Mail Advertising (September 1 – December 31)
Promote your offerings and enhance your marketing strategy with First-Class Mail Advertising. First-Class Mail sees exceptionally high open rates due to its personalized and trusted delivery. Seamlessly integrate marketing messages onto First-Class mailpieces utilizing non-traditional marketing materials or opt for standalone advertisements. This promotion offers a 3% discount.
Eligible Mail Options:
- First-Class Mail letters, cards, and flats
Bonus Promotions
Mailers can boost their savings even further in 2025 with two special add-on promotions. These add-ons can only be used in conjunction with one of the five promotions above.
Create an “interactive campaign” that reaches the target audience on a digital channel by integrating colorful and interactive campaign elements to enhance and extend the mail moment for consumers. With over 67M users, the Informed Delivery user base continues to grow. This promotion offers an additional 1% discount.
Eligible Mail Options:
- First-Class Mail automation letters, postcards, and flats
- USPS Marketing Mail automation letters and flats
- USPS Marketing Mail DDU-entered Carrier Route Saturation Flats
- Nonprofit USPS Marketing Mail automation letters and flats
- Nonprofit USPS Marketing Mail DDU-entered Carrier Route Saturation Flats
Showcase efforts to be environmentally conscious by demonstrating the paper used in mailing came from certifiable and responsible sources. Approved certifications include the Forest Stewardship Council and Sustainable Forestry Initiative. This promotion offers an additional 1% discount.
Eligible Mail Options:
- First-Class Mail letters, cards, and flats
- USPS Marketing Mail letters and flats
- Nonprofit USPS Marketing Mail letters and flats
2025 Mail Growth Incentive
The Mail Growth Incentive remains the same in 2025. Eligible mailers can receive a 30% credit on mail volumes beyond their established baseline volume. The baseline is based on a marketer’s mail volume during the USPS fiscal year, 10/1/2023-9/30/2024.
The Prisma Difference
Make the most of your mailing budget by participating in multiple USPS promotions throughout 2025. With more than 20million mail pieces processed monthly, Prisma offers deep knowledge of postal regulations and promotions for every campaign. Let our proven experience guide your mailing strategy to success.
