What is marketing supply chain management and how can it help my business?

Simply stated, marketing supply chain managment is a service that can centralize all your marketing assets (marketing collateral, key business documents and identity) into one online location for ordering, shipping or electronic delivery to multiple specified locations.

Marketing supply chain management saves you time and money with each order. No longer does someone need to chase down proofs, projects from multiple suppliers or shipping tracking numbers. Everything is handled in one central location through a secure automated system. Proofs are viewed in real time, when orders are placed, and reports are at your fingertips or automatically e-mailed to your desktop.

Prisma Graphic has its own marketing supply chain managment service called DokShop. DokShop is a state-of-the-art secure web-based service that was created to fulfill all of your marketing collateral or business document needs. On top of that, DokShop can create highly personalized one-to-one custom materials such as direct mailers, e-blast files, calendars and note cards. (To read more about the benefits of DokShop please see a previous blog entry.)

Each department sees specific benefits of deploying a supply chain marketing system. Sales and marketing get materials they need on time and with ease of ordering. Brand standards and designers have peace of mind that all projects are produced within their project specifications and accounting has access to reports by cost center number, department or product ID as required by department guidelines.

Sounds too good to be true? Try us. Contact a Prisma Graphic team member at marketing@www.prismagraphic.com and set up a consultation and see if supply chain marketing is right for your company.

[Prisma Graphic is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chain management. Utilizing cutting-edge technology and a commitment to customer service, we partner with clients to develop cost-effective programs that execute integrated brand campaigns and highly-targeted business communications. Our ongoing evolution is to deliver sales opportunities at the lowest possible cost.]