What do sunscreen and whipped cream cans have in common? How about potato chips and paint cans? The answer is … nothing, other than this is how marketers today are grabbing your attention in an ever-growing sea of products.
The trend, known as chaos packaging, has recently reemerged with brands developing unique packaging to attract attention from shoppers in stores and from influencers online.
“There’s just something about the ‘something’s not right here’ design aspect that appeals to consumers’ sense of whimsy and curiosity. For the brands, it’s a way to stand out on the shelf among the competition,” said Brendan Menapace, writer for Advertising Specialty Institute (ASI).
At Prisma, we’ve always understood the critical role packaging plays in brand success. That’s why we go beyond just manufacturing – we partner with companies to design, produce and deliver custom packaging solutions that meet their unique needs. Specializing in retail paperboard packaging, we streamline the development process, ensure brand consistency, and help identify potential challenges before they arise.
“There are a number of factors we look at when designing custom packaging,” said Chad Carmody, director of Prisma’s Packaging Services. “For example, how will it be displayed in a retail environment? What is the expected customer experience? Or does it need to be food safe? These are some of the considerations when determining the best packaging solution.”
This attention to detail enhances brand visibility and positively impacts sales and customer experience.
“We recently embarked on a packaging rebrand to update and freshen our brand look. We worked closely with our [Prisma] representative to identify some interesting and unique printing effects, including gloss, metallic ink, and embossing, which gave our new box bands an amazing, high-quality look. Customers responded enthusiastically, and sales increased as a result,” said David Kravetz, co-founder of Fairytale Brownies.
Whether you are looking for a simple rebrand or are ready to jump on the chaos packaging trend, Prisma is here to help. Contact us to get a quote for an upcoming project.
