RANCH-O-GRAM PROMOTION FROM HIDDEN VALLEY UTILIZES WEB-TO-PRINT TECHNOLOGY TO BROAD CONSUMER FANBASE FOR THE FIRST TIME
What do you get when you combine a recognizable food brand with a zealous fanbase, a marketing logistics technology platform and some holiday cheer? The Hidden Valley Ranch Ranch-O-Gram promotion inspires ranch fanatics to personalize a holiday-themed bottle of ranch and send it in a special gift box to themselves or their ranch-loving friends.
This promotion is brought to life with the full-service marketing logistics power of Prisma. Using a custom-branded online storefront built by Prisma’s web-to-print technology dokshop, customers are able to have a fully digital customization process to inscribe their chosen bottle with a name and instantly proofs it for approval to print. The custom labels are then affixed to classic bottles Hidden Valley Ranch, packaged in a festive holiday gift box and shipped direct to the recipient’s door just in time for the holidays.
Hidden Valley was able to rely on Prisma’s marketing supply-chain management to deliver a seamless customer experience. The best part of the promotion is that Hidden Valley Food Products company will donate 150 meals to Feeding America based on sales of the Ranch-O-Gram.*
Prisma prides itself on being a marketing solutions partner for regional and national brands alike. Find out how Prisma can bring to life your marketing promotions, packaging and customer acquisition projects.
*Between 11/18/20-12/31/20, purchase a Hidden Valley Ranch Holiday Ranch-O-Gram at https://HiddenValleyRanch.dokshop.com and The HV Food Products Company will donate $15 to Feeding America (min donation $15,000/max $75,000). Donation to help end hunger in America. Feeding America, 161 N. Clark, Suite 700, Chicago, IL 60601, www.feedingamerica.org. For full details, see https://HiddenValleyRanch.dokshop.com. Void in AL, HI, IL, MA, MS, SC and where prohibited.
