Founded in 1997 and rebranded in 2020, Arrivia has experienced phenomenal growth as a travel technology provider specializing in reimagining loyalty and rewards programs. As the industry’s leading stand-alone travel loyalty provider, Arrivia sought to extend their market presence by launching targeted direct mail initiatives to their growing LATAM customer base. By implementing Prisma Secure technology and leveraging Prisma’s diverse production capabilities, Arrivia achieved remarkable improvements in campaign efficiency, data security, and overall marketing performance.Â
Integrated Direct Mail CapabilitiesÂ
Prisma implemented a comprehensive direct mail strategy that addressed Arrivia’s key challenges through multiple service dimensions.Â
Advanced Data Protection: Prisma Secure’s HIPAA/HITRUST-certified platform provided robust protection for customer information throughout the fulfillment process. The system automated data clean-up and address appending procedures, significantly improving deliverability rates for international mailings. Intelligent mapping templates streamlined data processing to accommodate varying international requirements, ensuring compliance while maintaining efficiency.Â
Streamlined Production Workflow: Prisma established centralized biweekly campaign management for Arrivia’s brochures and travel magazines, dramatically transforming traditional 3-month timelines into streamlined 30-day turnarounds. This acceleration was achieved through integrated inventory management systems that reduced waste, controlled costs, and ensured materials were always available when needed for scheduled campaigns.Â
Quality Control Systems: The partnership implemented rigorous proofing protocols that ensured brand consistency across diverse markets while adapting to local preferences. Templatized designs maintained quality standards while enabling rapid customization for different audiences. The automated generation of print-ready PDFs, verified through MRDF files, created an additional layer of quality assurance that maintained production integrity throughout each campaign.Â
“Looking to expand our reach to international customers, our partnership with Prisma enabled us to launch direct mail campaigns for the first time to our LATAM base. Not only have they saved us hours of work, but their efficient processes have also resulted in significant cost savings for our campaigns. The streamlined service and competitive pricing have allowed us to run larger, more effective campaigns without depleting our budget,” said Melissa Johnson, Senior Manager Marketing Operations.Â
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The Prisma Secure AdvantageÂ
At the core of this successful partnership is Prisma’s proprietary Prisma Secure platform, which provides complete data protection through HIPAA/HITRUST certification, ensuring sensitive information remains secure throughout the fulfillment process. The system automates the processing of data files using established mapping templates, integrating seamlessly with Postal Software for international mailing compliance. Its sophisticated capabilities extend to print-ready PDF generation for streamlined production and intelligent inserter verification through MRDF file generation. Campaign managers benefit from real-time visibility through a color-coded dashboard that indicates job status based on established SLAs, highlighting when jobs are overdue, due today, or scheduled for the next day.Â
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A Model for Direct Mail ExcellenceÂ
Prisma’s partnership with Arrivia demonstrates how advanced technology integration and production expertise can transform direct mail performance. For organizations seeking to elevate their direct mail strategies, particularly for international markets, Prisma offers a proven solution that combines cutting-edge data security with versatile production capabilities.Â
“Not only do they [Prisma] deliver high-quality print and mail services on time, but they also go above and beyond by offering valuable data cleanup and address appending. Their attention to detail has improved the accuracy of our campaigns, ensuring we reach the right audience every time,” said Johnson. Â
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
