dokshop’s menu management solutions streamlines Courtyard by Marriott’s on-premise dining
Courtyard by Marriott is an upscale, select service brand catering to business and leisure travelers with more than 1,200 locations. The hotel brand offers on-premise dining through its hotel restaurant, the Bistro, open for breakfast and dinner service. Courtyard was managing its menu versioning, pricing and print execution through a time-consuming process that took months to get to market. Prisma, through its partnership with Hospitality Solutions Corporation, was able to illustrate to Courtyard a streamlined menu management solution with the use of dokshop.
A Menu Management Overhaul
Courtyard and Prisma got to work creating a custom menu management solution that stores specific site profile information for every Courtyard Bistro location. The dokshop solution positively impacted the menu management process in several ways:
–Â Immediate proof visibility
–Â Ability to order on demand in between menu cycles to address changes without exorbitant custom printing fees
–Â Ability to integrate required and optional menu item selections, by property
–Â Shorter print turnaround
– Enhanced reporting/back-end metrics Hotels in the brand are empowered to pick their menu items and pricing from a library of items stored within dokshop’s menu management system. This digital process increased speed to market to within days instead of months!
“The new order system allows Courtyard Bistros to more efficiently create and order their menus and receive them faster. By integrating required and optional menu items, Bistros can drive greater revenue by customizing their menus based on their staffing models and guest preferences.”
– SHERY SUPLIDO | COURTYARD BY MARRIOTT, SENIOR MANAGER, GLOBAL, US AND CANADA FOOD + BEVERAGE
Scaling for Success
Courtyard is now able to roll out new menu refreshes twice per year in the Spring and Fall with full-scale print logistics powered by Prisma. Hotels are able to order exactly what they need, profiled to their location, and the brand is able to have increased order visibility through custom reporting. In addition to menus, hotels are also able to order the large format menu boards, display hardware, holders and table numbers to enhance guest experience and dining operations. Prisma then printed on demand each order, kitting every customized item and ensuring each order was delivered to the right hotels at the right time.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
