The search for a secure partner
After experiencing a data breach due to their compromised former partner, a leading healthcare provider of home-based and mobile health care services required a new direct mail and print partner. The ideal partner needed to be able to handle a large volume of compliant mail pieces each month while ensuring sensitive patient information is kept secure. With data security being their greatest priority, this provider turned to Prisma. Prisma’s HITRUST certification and automation abilities provided them with the confidence they were seeking in a new partnership.
A leader in security, privacy, and compliance
Security breaches are frequently seen in the healthcare sector and can stem from a variety of incidents. Data breaches in healthcare mail can have serious consequences ranging from legal and financial repercussions to disruption of services. Because of this, organizations that handle sensitive or personal data are subject to increasingly high standards for data protection. Federal regulations such as HIPAA only protect data so far, and new compliance regulations are constantly being introduced.
Prisma has a secure infrastructure and process for handling sensitive data. HITRUST, or the Health Information Trust Alliance, is a security framework for protecting health information that helps organizations and partners manage security risks. It provides controls and requirements for meeting industry compliance needs. The certification is continuously audited and considered the most comprehensive framework for data security. As a certified HITRUST company, Prisma offers a competitive advantage to its partners. PrismaSecure and automation capabilities PrismaSecure automation processes data files by linking them to established mapping templates, running them through Postal Software, and creating Print Ready PDFs for printing. It also
generates MRDF files for intelligent inserters to verify the final mailing. The PrismaSecure dashboard provides a live status of data jobs with a color-coded scale indicating when a job is overdue, due today, or due the next day based on the established SLA.
Prisma handles various programs for healthcare providers:
- Compliant member communication
- In-Home-Screening Letters
- Safe Drug Disposal Letters
- Postcards
- Bi-fold self-mailer
- Preassessment Letters
- PCP Letters
- Personal Health Summary Packet
Mail pieces by the millions
Prisma’s mailing department handles over 15 million pieces of mail each month throughout our four plants. The secure facility ensures the utmost protection of patients’ data, while cutting-edge technology guarantees the message reaches its intended mailbox with unparalleled accuracy. Healthcare providers can rely on Prisma’s in-depth knowledge of postal regulations to prevent delays and eliminate unforeseen expenses. Prisma currently sends an average of 675,000 mail pieces monthly for this healthcare partner alone.
Streamlining the ordering process with digital solutions
To further cater to the needs of many healthcare providers, Prisma introduced an online platform that enables various locations to effortlessly order customized marketing materials. Dokshop provides a seamless and efficient solution. The software incorporates a branded site with custom logins and pre-approved brand standards, allowing teams to order branded materials with quick customization options while maintaining brand consistency. These innovative solutions have not only saved time but also reduced costs for their partners in the Healthcare industry. As a trusted direct mail partner, Prisma empowers healthcare brands to focus on delivering exceptional care while maintaining the highest standards of data privacy and compliance.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
