A local supplier of Medicaid was looking to reach a targeted group of their beneficiaries to share more information about an over-the-counter benefit they were eligible to receive as part of their plan. Despite having contact information on file, the population’s transient nature meant that their addresses weren’t dependable. The supplier faced the challenge of reaching their members without compromising their privacy.
Prisma presented the company with its proven omnichannel marketing solution, DM360. With the deployment, the insurance company was able to seamlessly track the effectiveness of their mailing campaign. Additionally, they saw unprecedented digital engagement, reaching these individuals across multiple platforms to ensure they received the message regardless of if the person had moved.
Prisma Leads the Way with Innovative Healthcare Marketing
Visibility without sacrificing privacy was a critical element for this insurance company, but it also created a challenge when it came to traditional targeting approaches.
As a 100 percent HIPAA-compliant facility with the highest-level of data security certified by a third party, Prisma was able to pair their privacy expertise with innovative marketing solutions to roll out the multi-layer direct mail and digital campaign. Prisma used their proprietary smart targeting option instead of cookie-based targeting to ensure the correct population was targeted and privacy was maintained.
Overall, the company saw exceptional success with:
- 99% of the direct mail delivered
- Over 300,000 ad displays using smart targeting
- A nearly 20% campaign engagement rate
How Can Prisma Optimize Your Healthcare Marketing?
Prisma’s integrated facility offers comprehensive HIPAA-compliant solutions—handling your printing, processing, and mailing needs while maintaining strict patient confidentiality.
DM360 offers seven technologies that drive exposure and engagement for your direct mail campaign, making it more likely for your audience to convert. Armed with HITRUST certification and advanced automation, Prisma excels at handling diverse marketing mail campaigns, especially those that include patient data and require secure statement mailing.
Contact us to learn more about how Prisma can help elevate your healthcare marketing.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
