As we gear up for RISE MMS 2025, the excitement within the Prisma team is palpable. This event is a fantastic opportunity to delve into the latest trends and innovations in the healthcare marketing space and meet new people at our booth (#104). Here are some key areas we’re particularly looking forward to exploring:
Creating and Optimizing Member Experiences
Exceptional member experiences are the cornerstone of successful sales and marketing strategies. We’re eager to learn more about the latest techniques and tools that can help our clients enhance these experiences for their members. From personalized communication to seamless digital interactions, the goal is to ensure that every member feels valued and understood.
Understanding the “Switchers”
One of the most intriguing topics on the agenda is the psychology behind “switchers” – those members who decide to change their health plans. Understanding the motivations and triggers that drive these decisions is crucial for developing strategies that not only attract new members but also retain existing ones. We’re looking forward to gaining insights into the factors that influence switching behavior and how we can leverage this knowledge to better serve our clients.
The Disrupter of AEP
The Annual Enrollment Period (AEP) is always a time of intense activity and competition. This year, we’re particularly interested in the disruptive trends and technologies that are reshaping AEP. From innovative marketing tactics to advanced data analytics, we want to explore how these disruptions can be harnessed to create more effective and efficient enrollment strategies.
Thriving in an Ever-Changing Environment
The healthcare landscape is constantly evolving, and staying ahead of the curve is essential. We’re excited to learn about strategies for thriving in this dynamic environment. Whether it’s adapting to new regulations, embracing technological advancements, or responding to shifting consumer expectations, we aim to equip ourselves with the knowledge and tools needed to navigate change successfully.
Right Fit Local and Regional Plan Advantages
Local and regional plans offer unique advantages that can be leveraged to create more tailored and effective marketing strategies. We’re keen to explore how these plans can be positioned to highlight their strengths and appeal to specific member segments. Understanding the nuances of local markets and the benefits of regional plans will help us craft more compelling value propositions.
The Power of Engagement
Finally, we’re excited to delve into the concept of the “Power of Engagement.” This principle revolves around mastering member engagement strategies and demystifying the member journey. By developing an inclusive member journey map, we can help our clients grow and retain their membership. Understanding how marketing, vendors, and delegates factor into the member engagement strategy is crucial. Additionally, creating a seamless member engagement strategy that spans the entire organization ensures consistency and effectiveness.
RISE MMS 2025 promises to be an enlightening and inspiring event. We’re looking forward to bringing back valuable insights and innovative ideas that will help us continue to deliver exceptional results for our clients.
Stay tuned for more information about our upcoming post-conference webinar, where we’ll dive deeper into the Power of ‘YES’ and share how you can apply these principles to your own strategies.
