As technology advances in the hospitality industry, sustainability remains at the forefront. Over 60 hotel companies are part of the Sustainable Hospitality Alliance, making up 4.5 million hotel rooms, or 25% of total hotel room inventory globally. Innovations like AI-powered personalization, touchless tech and environmentally responsible printing practices are shaping a future where guest satisfaction and sustainability go hand in hand. At Prisma, we’re proud to champion these advancements with our sustainable practices.
AI-Powered Personalization
Artificial intelligence (AI) is changing the game for how businesses meet guest preferences. From tailored room recommendations to curated experiences, AI builds deeper guest connections, driving loyalty and repeat visits. Prisma leverages direct marketing insights and data analytics to create highly targeted, effective marketing campaigns.
The Role of Contactless Technology
In today’s hospitality world, contactless technology is a must-have. Digital tools like mobile check-ins and keyless room entry make things run smoothly, but printed materials still add a special touch to the guest experience. We create eye-catching, eco-friendly printed items that ensure your message gets across while keeping our planet in mind.
Sustainability as a Core Value
Sustainability is critical to the future of the hospitality industry. To meet growing consumer demand for environmentally conscious options, hotels are adopting green practices, from energy-efficient systems to waste reduction initiatives. Prisma, a Forest Stewardship Council® (FSC®) certified printer (FSCC023676), proudly supports these efforts. We encourage the use of FSC® paper, which is responsibly sourced to promote sustainable forest management. Prisma’s eco-friendly printing processes and advanced logistics not only reduce waste and carbon footprints but also elevate brand communications.
Technology and Sustainability Combined
The intersection of technology and sustainability offers tremendous potential. AI can optimize energy usage, while sustainably produced printed collateral enhances guest engagement. At Prisma, we help hospitality businesses innovate responsibly, combining cutting-edge solutions with eco-conscious practices to elevate service and meet environmental goals.
Prisma’s brand management technology and commitment to sustainable growth are designed to align with the needs of your hospitality brand. Reach out today to kick off innovative, eco-conscious projects for the new year.
